Strategy @ HEC Paris

Why are some firms more successful than others? This is the fundamental question of strategy…

This certificate program will help you understand the reasons for success – and failure – and will provide you with the tools and frameworks to effectively formulate and implement a strategy for your company.

Completing Strategy @ HEC Paris will give you the fundamental knowledge in three areas of Corporate Strategy:

Business strategy
Corporate strategy
Strategy implementation

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Next Session
Sept 16, 2019

18 weeks + exam

Program Fees


Program Benefits

Program Highlights

Introduction Video
Program Introduction by Pierre Dussauge

Strategy @ HEC Paris consists of three courses and three case studies:

1. Business Strategy
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2. Corporate Strategy
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3. Strategy Implementation
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The course and case studies require about 70 hours of work, over a 6 month period.

They get you ready for the final exam that you will take in a Pearson Vue center. Pearson Vue centers are located in 150 countries around the world.

Course 1: Business Strategy

Pierre Dussauge
Laurence Lehmann-Ortega

The Business Strategy course will help you understand why, in a particular sector or industry, some firms are more successful than others. What are the key success factors? What are the sources of competitive advantage? This course will help you identify the issues and challenges at stake, and define a strategy in a seven-step journey.

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September 16, 2019 – November 4, 2019

Why think strategically?
The goals of Business Strategy
Why industry matters
Porter’s 5 force-model
Industry types
Generic strategies
Cost leadership
Differentiation strategies
Experience curve
First-mover advantage
Game theory
Competitor intelligence
Resources and capabilities
Resources and competitive advantage
Business model
“Blue Ocean”
Two-sided markets

Course 2: Corporate Strategy

Pierre Dussauge

After having examined the sources of competitive advantage and value creation in a given industry or business, we now turn to Corporate Strategy to answer the following question: how can a firm achieve profitable growth? Vertical integration, diversification and geographic expansion are different options for growth. Alliances, mergers and acquisitions, or organic development, are different modes through which to pursue these moves.

November 5, 2019 – December 20, 2019

Scope and Boundaries of he Firm
Modes of Expansion
Value creation
Shareholders vs Stakeholders
Agency theory: Shareholders & managers
Transaction costs
Technical dependencies
Investment in specific assets
Global vs multi-domestic businesses
Adaptation vs economies of scale
Concentration vs dispersion
Strategies in emerging markets
Economies of Scope and Shared Resources
Diversification Costs and Conglomeral Discount
M&A Cycles
Acquisition Premium
Integration Challenges
Asset Divestments and Strategic Refocusing
Alliances Types
Inter-Partner Conflicts

Course 3: Strategy Implementation

Georges Blanc
Bernard Ramanantsoa
Hélène Chanut-Musikas
Bertrand Moingeon

There is no good strategy without proper implementation.

This course will help you identify the main drivers through which strategy is implemented. Managing change requires an understanding of the organization structure, management processes, corporate culture, leadership and power dynamics.

January 8, 2020 – February 25, 2020

The Dimensions of organization design
Alternative structural forms
Principles for creating organizational alignment
Beyond hierarchy: networks
Management systems
Decision-making processes
Corporate Culture
Organizational Identity
Leadership and Power
Combining « soft » and « hard » skills
Different Ways of Conceiving Change
Change in Action
Challenges of the Knowledge Economy
The Role of the Leader in Creating a Learning Organization
Strategic Ambidexterity: Combining Operational Excellence and Innovation

Strategy @ HEC Paris Exam

Criteria to obtain the certificate are as follow:
active participation in all three courses;
minimal grade of 50% at each case study;
minimal grade of 60% at the final exam

The final grade is calculated as the weighted average case studies grades (30%) and final exam grade (70%).

For more information, contact us:


Hong Kong: +852 2970 0110
Paris: +33 1 44 53 60 53