Strategy @ HEC Paris

Why are some firms more successful than others? This is the fundamental question of strategy…

This certificate program will help you understand the reasons for success – and failure – and will provide you with the tools and frameworks to effectively formulate and implement a strategy for your company.

Completing Strategy @ HEC Paris will give you the fundamental knowledge in three areas of Corporate Strategy:

Business strategy
Corporate strategy
Strategy implementation


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18 wks + exam

Program Fees


Program Benefits

Program Highlights

Introduction Video
Program Introduction by Pierre Dussauge

Strategy @ HEC Paris consists of three courses and three case studies:

1. Business Strategy
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2. Corporate Strategy
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3. Strategy Implementation
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The course and case studies require about 70 hours of work, over a 6 month period.

They get you ready for the final exam that you will take in a Pearson Vue center. Pearson Vue centers are located in 150 countries around the world.

Course 1: Business Strategy

Pierre Dussauge
Laurence Lehmann-Ortega

The Business Strategy course will help you understand why, in a particular sector or industry, some firms are more successful than others. What are the key success factors? What are the sources of competitive advantage? This course will help you identify the issues and challenges at stake, and define a strategy in a seven-step journey.

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Why think strategically?
The goals of Business Strategy
Why industry matters
Porter’s 5 force-model
Industry types
Generic strategies
Cost leadership
Differentiation strategies
Experience curve
First-mover advantage
Game theory
Competitor intelligence
Resources and capabilities
Resources and competitive advantage
Business model
“Blue Ocean”
Two-sided markets

Course 2: Corporate Strategy

Pierre Dussauge

After having examined the sources of competitive advantage and value creation in a given industry or business, we now turn to Corporate Strategy to answer the following question: how can a firm achieve profitable growth? Vertical integration, diversification and geographic expansion are different options for growth. Alliances, mergers and acquisitions, or organic development, are different modes through which to pursue these moves.

Scope and Boundaries of he Firm
Modes of Expansion
Value creation
Shareholders vs Stakeholders
Agency theory: Shareholders & managers
Transaction costs
Technical dependencies
Investment in specific assets
Global vs multi-domestic businesses
Adaptation vs economies of scale
Concentration vs dispersion
Strategies in emerging markets
Economies of Scope and Shared Resources
Diversification Costs and Conglomeral Discount
M&A Cycles
Acquisition Premium
Integration Challenges
Asset Divestments and Strategic Refocusing
Alliances Types
Inter-Partner Conflicts

Course 3: Strategy Implementation

Olivier Sibony
Bernard Ramanantsoa
Hélène Musikas
Georges Blanc

There is no good strategy without proper implementation.

This course will help you to identify the main drivers and levers through which strategy is implemented. Managing change requires an understanding of the organization structure, management processes, corporate culture and power dynamics.

The importance of problem-solving skills: The 4S method
State the problem
Structure the problem
Solve the problem
Sell the solution
The Dimensions of organization design
Alternative structural forms
Principles for creating organizational alignment
Beyond hierarchy: networks
Management systems
Decision-making processes
Corporate Culture
Organizational Identity
Leadership and Power
Combining « soft » and « hard » skills
Different Ways of Conceiving Change
Change in Action
Write an effective action plan

Strategy @ HEC Paris Exam

Criteria to obtain the Strategy@HEC Paris Certificate are as follow:

  • Active participation in all three courses of the program;
  • Minimal grade of 70/100 at each of the three courses exams;
  • Minimal grade of 140/200 at the final exam.

The final exam is an MCQ 75 minutes no books proctored exam to be taken in one of Pearson Vue centre located in more than 150 countries.

The final grade is equal to the sum of each “passed” course exam grades and the final exam grade out of a total of 500 points.

For more information, contact us:


Hong Kong: +852 2970 0110
Paris: +33 1 44 53 60 53